7 Tips to Manage Your LinkedIn Profile
Right now, type your name into Google. What do you think you see? Is it preferable to ask, “Do you like what you see?” The greatest approach to managing what and how people see you online is to use social media. Because search engines regard your social media networks to be the most active and up to date, they appear before any other sort of online activity (other than photos).
If you use social media on a regular basis, they should appear before your website in Google search results. This is why it’s crucial to develop informative social media profiles that highlight your expertise. It helps to connect you with your target audience, and post useful, relevant information—because it’s the first thing people see when they search for you online.
LinkedIn may be a powerful tool for discovering flexible jobs, networking, and self-promotion. However, with half a billion active accounts on the site, standing out can be difficult.
It’s critical to have a clean and professional LinkedIn profile if you want to connect with the appropriate individuals. Fortunately, a few minor adjustments can have a significant impact. These 7 ways will assist you in raising your profile and attracting the attention of the correct people.
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1. Make use of professional photos (and add a background photo)
A photo on a LinkedIn profile is considerably more likely to be viewed than a profile without one. Because LinkedIn is a professional network, you should upload a recent photo of yourself in business clothing, preferably a headshot. It shouldn’t look like it belongs on another social media platform, and no one else should be in it.
You may create your photoshoot with just a smartphone and a helpful friend if you don’t have a professional headshot. To begin, look for a location with plenty of natural light and a simple backdrop, such as a brick wall, but avoid visual clutter and having anyone else in the frame. Make sure your camera is configured to take high-resolution shots, then snap a lot of photos while shifting the angle of your face and body and experimenting with various facial expressions. Choose the one who appears to be the most welcoming, personable, and professional.
Your background photo appears first in your profile, followed by your profile photo. Your background photo appears at the top of your profile, and it’s the first thing a recruiter or potential employer will see after your profile photo. Although the LinkedIn default image is adequate, adding a backdrop photo to your page can help it stand out and display more of what is important to you. Many professionals use shots of landscapes or cityscapes, company logos, and other images. If you’re looking for ideas, look at other people’s profiles and go through free stock photographs to discover something that suits you.
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2. Include more than your job title in your headline.
A detailed title is a wonderful method to attract the attention of potential recruiters if you want to communicate that you’re looking for a new job. Use this section to discuss your talents and the types of possibilities you’re looking for.
Examples include a digital marketer with extensive SEM experience who is currently looking for new opportunities.
If you aren’t looking for a new job, use the headline to describe your current position and why you do what you do — particularly the value you bring to your employer and clients. Look at other people’s profiles for inspiration, especially those who work in your field.
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3. Create a short summary
Your summary should provide a compelling story about what you do. Also, what you’re enthusiastic about in your profession, and how you assist organizations or clients. Instead of outlining abilities, your profile should focus on the breadth of your experience. In addition, it should emphasize your good characteristics and industry or other expertise. Write a few succinct phrases that summarize what you bring to the table — and why you’d be an excellent fit for a new position. If you’re applying for a new job, it’s a good idea to match your summary to the job description’s required skills and responsibilities. A good summary does more than just catch recruiters’ attention; the keywords you use to describe yourself appear in search results for recruiters, making it easier for them to find your profile.
4. Do not rehash your resume in your job descriptions.
Your LinkedIn profile should, in theory, contain just enough information about you. Rather than reiterating your resume or CV’s bullet points, use one to three sentences to discuss your main initiatives in previous employment, as well as their influence or outcome. Your LinkedIn profile should tell the story of how far you’ve come in your career.
5. Choose your endorsed skills carefully.
If someone recommends you for your abilities, double-check that they are relevant. They should talk about what you can do and use keywords that make you more searchable. Examine your endorsements and remove any abilities that don’t pertain to the jobs you’re looking for while adding skills that are critical for someone in your position.
6. Request letters of recommendation from previous coworkers or clients.
LinkedIn recommendations serve as instant references from former coworkers and clients. They communicate to potential employers and teammates that others enjoyed working with you. Similarly, it also delivers if you were a valuable team member.
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It’s best to be explicit about what you’re searching for when asking for a referral. If you’re reaching back to a former colleague, emphasize the specific projects you’d like them to discuss – and thank them for their time!
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7. Participate in groups
Joining LinkedIn groups might help your profile gain a lot of attention. You’ll interact with people who want to connect with you if you join topics and initiate fascinating conversations. There are millions of organizations to join, so start looking for the ones that are appropriate for you. You can look for information by topic, occupation, or interest.
Having a well-curated LinkedIn profile is frequently the first step toward establishing a professional online presence. With these pointers, you can demonstrate to potential employers why you’d be a good fit for their company.
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